Sanderson Capital
Sanderson Capital, an independent finance company based in the centre of Birmingham, approached Studio Apply for a new brand identity. I collaborated with the studio on this project and was tasked with leading their visual branding.
Starting with the text-based logo provided as a foundation, I designed a geometric symbol to complement the typography and then created the full branding package. The brief required a bold, minimalist, and professional aesthetic to reflect the company’s values and industry.
The result was a vibrant yet refined identity that positioned Sanderson Capital as both approachable and forward-thinking, resonating with their target audience and setting them apart in a competitive industry.