Polar
Polar is a fictional Norwegian cosmetics brand specialising in honest, animal-testing-free products. This passion project reflects the type of branding I aim to create in the future.
The branding embraces a minimalist, Scandinavian aesthetic, featuring a clean sans-serif typeface paired with the delicate gradient textures.
This combination offers a refined yet playful identity, highlighting each product’s unique functionality while celebrating the elegance and simplicity synonymous with Nordic design principles.
This project serves as an exploration of how thoughtful design can visually communicate brand values, elevate product identity, and create an emotional connection with its audience.
