Ambi Lighting
For this passion project, I created a fictional lighting company called Ambi, inspired by the trendy, artistic vibe of Digbeth, Birmingham. The brand centres on modern, sleek ambient lighting designs that blur the line between functional lighting and sculptural art.
The name Ambi is a playful fusion of “ambient” and “ambiguous,” reflecting the duality of its purpose—lighting that is both practical and a statement piece.
I used a modernist approach to align the branding, incorporating subtle circular elements to reflect the organic shapes of the lighting, while the logo blends a clean, contemporary icon with typography.
This balance ensures the branding is full of character while remaining understated enough to let the lighting take center stage. The result is a cohesive identity that complements the sculptural elegance of Ambi’s creations.