Catfish
Catfish is a fictional chip shop located in London, serving craft beer alongside its traditional fare. For this passion project, I revitalised the branding by merging traditional elements with a creative and modern twist.
Drawing on my illustration skills, I designed a playful and distinctive logo that captures the essence of the brand, while also creating a cohesive packaging design that ties everything together.
The branding blends familiar chip shop features, such as chequerboard accents and traditional typography, with a youthful energy, brought to life through the use of bold, vibrant colours and detailed illustrations.
This fusion of the old and the new creates an engaging visual identity that stands out in the market, offering a fresh take on a classic concept while appealing to a contemporary, craft-conscious audience.
